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Tuesday, October 11, 2005

Shrinking the Paper to Grow Profits

I can't think of a better metaphor for how badly lost the newspaper business is. It's an industry that's both incapable of and unwilling to figure out how to grow profits by actually growing the newspaper (old-fashioned things like increasing readership, expanding the number of editorial and ad pages). Whether it's the quantity or size of the pages or the quality or size of the staff, the only way they know how to make more money is to cut. Doesn't make for a very bright future.

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