Corporations Think You're Stupid.

Gee, why do people have a hard time trusting giant corporations? Maybe because of moves like this. What more cynical move is there then to hop on the organic food band wagon because of its growing popularity and than try to undermine the whole movement by trying to change the whole meaning of organic. The big food cos. have been buying up organic brands by the dozen to capture their growth. But instead of continuing to deliver what customers want, the cos. want to pervert the whole thing by injecting synthetics into these products while still calling them "organic."

So organic is just a brand, a way to sucker consumers, while these manufacturers continue to do business the same old way...the way consumers are trying to move beyond in the first place. Trouble is, big corporations are always refuge's for tired old thinkers who rely on their money and political connections to compensate for an inability and unwillingness to simply deal openly and honestly with the market.

I suspect this will backfire in the end. Sure, they'll sell stuff to people who take comfort in a word on a box (just like they did with "no cal" and "no carb"). But the whole organic movement started with people who took the time to flip the package over and read the fine print. These folks are too savvy to be suckered by the likes of General Mills and they'll lead the way for small companies that want to stay true to what it means to be organic.