White Hat Marketers

Yesterday, regarding this post, I asked Tara this question:

"...What kind of (community) involvement do you have in mind? I used to be a newspaper reporter so I've seen every kind of cynical, lame "look-at-us-giving-back-to-the-community" BS corporate PR stunt out there. Is there really another way?"

She responded with this helpful post, which the ever-hilarious Hugh MacLeod links to here. Cool.

Great advice. Good conversation. Marketing doesn't have to be evil.