The 30-Second Spot: Alive and Well, Just Not on TV

Saw this NYT story via Dave Winer about ads as the main draw. The best spots are as entertaining as just about any of the TV progamming they support. Look at sites like YouTube where (along with videos of girls kissing) commercials are always among the most viewed. The 30-second spot isn't dead, it just has to work harder. The audience is no longer captive. Advertisers that make ads that people want to see (anywhere, at any time, not just on SuperBowl Sunday) will have effective campaigns.