Mom, dad, meet my new friends!

This is at once depressing and encouraging:

From the NYT, the Fox guy in charge of MySpace...

"wants to expand one of Mr. DeWolfe's advertising ideas — turning advertisers into members of the MySpace community, with their own profiles, like the teenagers' — so that the young people who often spend hours each day on MySpace can become "friends" with movies, cellphone companies and even deodorants."

Depressing because...well, which will make people feel more pathetic: having Tom or some Speed stick as their only "friend?"

Encouraging because this is just the kind of stuff that will cause MySpace to fade a la Friendster. Not the concept, of course, just this iteration of it.