The problem with online video ads

I just watched a one minute, 13 second-long video on The New York Times, but before I did I had to watch a 30-second ad. That's too much ad for not enough content.

So I have to wonder how YouTube could ever do pre-roll ads, even 10 or 15-second ones. A key to YouTube's success is its speed and any little speed bump means fewer videos watched. I, like everyone, am curious to see what Google will do here.

Testing

1...2...3...First mobile post.

All Brookes are Not Alike

Unlike some people, I love the New York Times. That's why I cringe when I see the embarrassing results of its love for meaningless internal links. Having a dumb machine populate stories with useless links wastes readers' time and hurts the Times' credibility.

In this story about FHM and Brooke Hogan, the Times offers this link off of Brooke.

And Here I Thought Guy Kawasaki was Cool and Hip

Clearly being at the cutting edge of tech culture doesn't necessarily extend to other elements of contemporary culture.

Yahoo! even brought in Beck to entertain the crowd on Friday night. (To be honest, I had never heard of Beck-—why, I wondered, would Yahoo! bring in the CEO of a beer company to sing?)

Clearly being at the cutting edge of tech culture doesn't necessarily extend to other elements of contemporary culture. ;-) (But, really Guy, "Loser" is more than a decade old!)